October 2010
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comScore Releases First Comparative Report on... →
A cross-market analysis of mobile activities in Japan, the U.S. and Europe revealed significant differences among consumers by geography. Mobile users in Japan were the “most connected” of the three markets, with more than 75 percent using connected media (browsed, accessed applications or downloaded content) in June, compared to 43.7 percent in the U.S. and 38.5 percent in Europe.